2Way Realty: The 4 P's of SELLING a HOME
PREP "ping" your home for sale is the most important activity a Seller will complete. Prepping sets the stage for your successful sale. The secret is to think like a Mom dressing a child for the first day of school. You are so proud and want to make a strong 1st impression. Outside and Inside your home needs to be in top shape. 2Way Realty will help you to think like a buyer. At no additional cost 2Way will commission a 3rd party independent Home Inspector to professionally assess your home. This report will provide vital information to identify areas needing immediate attention and to help ready your home for sale. By doing the home inspection upfront we save time and money. Your buyer will be impressed when we show them the report and your attention to detail.
PRICE "ing" a home correctly from the initiation of the listing is the secret to selling real estate. It is a balance. If the home is priced too high it will linger on the market and eventually go stale. If it is priced too low it will sell too fast and the Seller may have regrets of leaving money on the table.
Sales price is also an important consideration of the financial institution that will underwrite the loan. Far too often the financing of a home sale is denied because the home does not reflect the Fair Market Value (FMV) for the geographic area as determined by a certified appraiser. Unfortunately this determination is not made until many weeks or months after the seller receives the initial offer from a buyer. Consequently both the buyer and seller are frustrated and the home sale inevitably falls apart.
From experience 2Way Realty knows the best approach is to have a 3rd party professional appraisal completed in advance of listing a home. As time is money it is our goal to save the seller both. 2Way Realty will pay (at no additional cost) for a 3rd party independent appraiser to get your home price right from the start.
PROMO "ting" and marketing your home is what makes 2Way Realty exceptional. The smartest kid in class will receive the highest grade, the fastest runner will win the race but the best communicator will be the class leader.
2Way Realty is the best in class and real estate’s evolutionary leader. We blend technology with the human touch to ensure your home listing receives the greatest attention from a buyer. Our consumer centered sales and marketing system gives you the competitive market advantage to put the most amount of money in your pocket- quicker. The patent pending Seller’s Passbook and Seller’s Timeline sharpens buyer’s interest and excitement for your property. Further, we integrate our online transaction platform and the MLS to capture the greatest number of eyeballs and be your lead generating machine. We use social media, our blog, QR codes and traditional contacts to saturate the real estate market.
We also agree a picture speaks a thousand words. That's why 2Way Realty provides every home seller with a complimentary home video. We hire a 3rd party professional videographer to stage and capture your home on film. We then upload and display your home video on YouTube, MyOpenHouseANYTIME, and our website. From traditional to nontraditional marketing mode we guarantee your home will be exposed- and that’s what your buyer wants.
POP or Proprietary Offer Protocol is the pinnacle of our work together. It is the patent pending software that enables a qualified home buyer to make a private, secure offer for your home over the internet. Negotiations are electronic, stress free and fun. The offer is evaluated per your pre-determined Seller’s Parameters and the buyer receives instant notification of whether their offer is Accepted, Recognized or Rejected.
In the alternative, a Seller may also receive offers from 3rd party brokers through the Multiple Listing Service (MLS).
2Way Realty creates the greatest opportunity for the seller to identify a ready, willing and able buyer by giving the seller the competitive advantage of simultaneously employing the “New Traditional” and MLS platform to improve efficiency and make it possible for the seller to potentially keep more of the home equity for themselves.
"Your Choice • Your Way"